Friday, July 20, 2007
What do you put in your portfolio? Ideas.
Q: What is the most important aspect for a design student to focus on when putting together their end of year folio?
Christian Teniswood (Design Director Futurebrand): It's a simple formula, substance and style in equal measure. Good thoughts well executed, or like McCann Erickson's tagline, a 'Truth Well Told'.
Some humour helps as well, you can't take yourself too seriously. Ideas that aren't a poor imitation of another artist. Demonstrate an interest in areas outside graphic design; architecture, photography, music, fashion, technology, cinema and other related fields. If I have to sit next to you each day, for months and years, you better tell me why you thought Akira was the best animation ever made and be able to back it up. Persistence, determination, intelligence and an easy going personality are traits I'm looking for. Happy to hear you subscribe to IDN and Graphik and can use every adobe product at a master level ... but let's get back to the idea that makes me think ... 'nice, I wish I'd thought of that.'
Naoto Ito (Senior Designer @ Cato Purnell): Be practical. A graduate folio is your asset to get a job in the real world. It's not for you to show off how good your photoshop skill is or how much rendering time you had on that 3d model. Choose your pieces carefully, don't cram too much (approx 10-15 pieces), they will not remember all of them. Speak confidently, understand your work and never ever undersell yourself! Lastly...a picture speaks a thousand words, believe in your work.
Cameron Hodkinson (Creative Director @ Aframe):I think the main thing that I'm looking for is a discerning eye. And no, I don't mean photographs of some jerks eye! I want the student to have the ability to be able to tell what's good and what's not, even if they're not quite able to technically pull it off. And I definitely don't want to see every slick photoshop pic they've ever produced. The ability to be able to tell what's right or wrong with a piece, or simply to know that something's not quite right, wins hands down every-time over technical prowess! ---> Disregard this rant, pretty off topic but rather true! Tough question though! A folio is so many things! Let me start by saying that anyone considering a career that requires a folio, really needs to see the new Transformers movie. Yes, yes, a film by Michael Bay - the guy who brought you Pearl Harbor, The Island, and The Rock. I know! Anyway, a folio should be like this movie because, believe it or not, it was kickass. A diverse range of simply executed and well planned ideas that work individually, and combine to create a damn good film. When I look at a folio, I want to see that a designer not afraid to try new techniques and explore new ideas. There really isn't any one thing that makes a folio good, it's a combination of things. Presentation, experimentation, inventiveness, individuality and originality. Don't try to mimic your favorite designer, absorb and regurgitate everything in a techni-coloured array of thoughts and opinions. Got to fly, but everyone should go and see Transformers. I was fist pumping and saying 'f*** yeah' the whole way through that movie.
Rofi Zaino (Design Director Interbrand / Futurebrand): Let's see... Focus on the big picture. The thing I'd look for in a designer is how s/he thinks about how he can solve the client's needs through his design. I'd say that good conceptual thinking would shine brighter than great craftsmanship. Now, coming up with clever ideas is great, but more importantly, s/he must show how the designs add value to the client's brand/business beyond just being clever.
Jimmy Yuan (Qube Konstruct): I think overall students project should really have a strong concept and ideas behind their design work. Of course the presentation and final execution & details are very important as well… students should also have a strong folio layout, and try to be very different, creative and experimental. Mmm yeah that’s all really.
Paul Troon (Gollings Pidgeon):Don't print self promo's on toilet paper. You're sending the wrong message about your work and your inkjet printer hates you for it (I kid you not we received a toilet paper promo).
Sem Loh (Advertising / Design):Good design ends up in museums. Do good design.